Brand Loyalty Questionnaire

May 31, 2011

Name:                       ____________________

Address:            ____________________

Phone Number:   ____________________

Email id:            ____________________

Q1. What is the proportion of branded to unbranded products in your house?

a)   20 : 80

b)   50 : 50

c)   60 : 40

d)   Other _______________________

Q2. Do you experiment with different brands?

a)   Yes

b)   No

c)   Sometimes

Q3. You trust our brand

a)   Strongly disagree

b)   Disagree

c)   Neither agree not disagree

d)   Agree

e)   Strongly Agree

Q4. The price of our brand

a)   Is as per your expectations

b)   Is more than your expectations

c)   Is less than your expectations

d)   Can’t say

Q5. What is the quantity of the product you use in a month?


Q6. What are the sources of our product brand information?

a)   Family members

b)   Peers

c)   TV ads

d)   Point of sales

e)   Website

f)    Other _______________________________________________________

Q7. To what extent has the product been successful to meet your needs?

a)   To the fullest extent

b)   More than 80%

c)   50% – 80%

d)   Less than 50%

e)   Can’t say

Q8. Rank the packaging and product information of the product with 1 being the least and 5 being the highest

a)   1

b)   2

c)   3

d)   4

e)   5

Q9. Rank the after sales service of the product, 1= least and 5 = highest

a)   1

b)   2

c)   3

d)   4

e)   5

Q10. Can you list some areas of improvement of the product?

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