Brand Preference Questionnaire

May 31, 2011

Name:                       ____________________

Address:            ____________________

Phone Number:   ____________________

Email id:            ____________________

Q1. Does country of origin affect your product purchase decision?

a)   Yes

b)   No

Q2. Does association of product with a particular group of company lead to preference for such products?

a)   Sometimes

b)   Always

c)   Never

Q3. What is your attitude towards calls from sales persons?

a)   I do not entertain calls from sales persons

b)   I get irritated and scold them

c)   I listen to them but calmly say ‘No’

d)   I look forward to such calls

Q4. Which of the following do you prefer?

a)   Products from bigger companies with wider distribution

b)   Products from companies with good warranty and after sales service

c)   Products from local companies with better price and slightly lesser quality

d)   Products belonging to companies with good brand image

e)   Others

If ‘Others’, please specify _________________________________________________

Q5. Do you believe in products that are endorsed by your favourite celebrities?

a)   Yes

b)   No

Q6. Do you think company sponsorships help them build a stronger brand?

a)   Yes

b)   No

Q7. What do you think about rankings of products?

a)   They are biased and influenced

b)   They are fair and give a true picture

c)   They are not fully reliable

d)   Cant’ say

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