Purchase Process Survey Questionnaire

July 6, 2011

1. In general, do you feel that food prices are:

  • way too high
  • somewhat high
  • about right
  • a great value

2. Thinking about the last year, how often do you purchase food from your local grocery store?

  • Every day
  • 3-6 days a week
  • Once a week
  • 1-3 times a month
  • Less than once a month

3. What is the most important reason for purchasing food from your local grocery store?

  • Food is fresh
  • Price
  • Convenience
  • They have the products I need
  • Other

4. When you need to purchase groceries, do you most often purchase it:
On weekdays

  • On weekends
  • Whenever I need something
  • On your way home from work
  • While doing other errands
  • Other

5. Think about the grocery store you go to most often. Is it closer to:

  • Work
  • Home
  • Favorite shopping mall

6. About how many minutes does it take to get to the grocery store you go to most often?

  • under 5 minutes
  • 5-10 minutes
  • 11-15 minutes
  • 16-20 minutes
  • more than 20 minutes

7. Which of the following grocery stores do you visit at least once a month?

  • Jewel-Osco
  • Dominick’s
  • Whole Foods Market
  • Trader Joe’s
  • Kroger
  • Wegmans
  • Albertsons
  • Aldi
  • Sams Club
  • Costco
  • Publix
  • H-E-B
  • Safeway
  • Save-a-Lot
  • Walmart
  • Giant Eagle
  • Coles Supermarkets
  • Morrisons
  • Somerfield
  • Other

8. What type of grocery store do you purchase most of your food items?

  • Supermarket
  • Discount retailer (e.g. Walmart, Costco)
  • Higher-end grocery (Trader Joe’s, Whole Foods)
  • Specialty grocery (Vegetable market, butcher)
  • Other

9. Again think about the grocery store you go to most often. What are some reasons this grocery store is your favorite? (Check all that apply)

  • convenient location
  • convenient hours of operation
  • close to work
  • close to home
  • close to favorite shopping area
  • lowest prices
  • fast payment
  • fast in and out
  • happy with brands
  • never had trouble with their gas
  • have credit card for that brand of gas
  • like the deli
  • friendly service
  • Other, please specify:

10. On average, about how much does your total household spend on groceries per month?

  • less than $100
  1. $100 – $299
  2. $300 – $499
  3. $500 – $699
  4. $700 – $999
  5. over $1000

Download Purchase Process Survey questionnaire  in Word Format

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