In the past week and excluding the viewing you just saw, how many times have you seen an advertisement for this product?
5 or more
What would you say is the main message of this ad?
Just trying to sell the product
Entice people to try the product
Big discounts, cheaper than the competition
Product is of high quality
Brand awareness, company is trying to expose itself.
If you were to describe this ad to a friend, would you say the ad is: (Select all that apply)
Please choose how much you agree or disagree for each of the following statements:
4 Strongly Agree
The claims made in the ads were believable
I understood the product being advertised
The ads were original
I will buy this product in the next month
Please check the one box that best indicates how descriptive the statement is of you.
Just like me A lot like me Somewhat like me Not much like me Not at all like me
I go window shopping often.
I often buy things on impulse.
I shop online.
I have conservative tastes.
I rely on my own judgment when buying.
I like stores with very low prices.
I never seem to have enough money.
Please view the product/description of the following advertisement.
(ENTER AD IMAGE, DESCRIPTION OR VIDEO HERE)
Please answer yes or no to the following questions regarding the ad.
Was the ad appealing to your eye?
Was the ad fun to watch?
Would you talk to someone else about this ad?
Did you have a positive reaction to the ad?
Would you like to see similar ads like this in the future?
Are more likely now to purchase the product offered?
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