Advertising Effectiveness Questionnaire

July 5, 2011

In the past week and excluding the viewing you just saw, how many times have you seen an advertisement for this product?

0

1

2

3

4

5 or more

What would you say is the main message of this ad?

Just trying to sell the product

Entice people to try the product

Big discounts, cheaper than the competition

Product is of high quality

Brand awareness, company is trying to expose itself.

Other

If you were to describe this ad to a friend, would you say the ad is: (Select all that apply)

Funny

Emotional

Creative

Informative

Irritating

Sincere

Pleasant

Unique

Memorable

Enticing

Immature

Boring

Other

Please choose how much you agree or disagree for each of the following statements:
Strongly Disagree
1
2     Neutral
3
4     Strongly Agree
5
The claims made in the ads were believable
I understood the product being advertised
The ads were original

I will buy this product in the next month
Please check the one box that best indicates how descriptive the statement is of you.
Just like me     A lot like me     Somewhat like me     Not much like me     Not at all like me
I go window shopping often.

I often buy things on impulse.

I shop online.

I have conservative tastes.

I rely on my own judgment when buying.

I like stores with very low prices.

I never seem to have enough money.

Please view the product/description of the following advertisement.

(ENTER AD IMAGE, DESCRIPTION OR VIDEO HERE)

Please answer yes or no to the following questions regarding the ad.
Yes     No
Was the ad appealing to your eye?

Was the ad fun to watch?

Would you talk to someone else about this ad?

Did you have a positive reaction to the ad?

Would you like to see similar ads like this in the future?

Are more likely now to purchase the product offered?

Download Advertising Effectiveness Questionnaire in Word Format

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{ 4 comments… read them below or add one }

arun .p March 5, 2012 at 4:49 am

i need online advertising effctiveness project

Reply

Ravi March 22, 2012 at 5:53 am

do you need a ready made project?

Reply

Mohd Mustqeem June 19, 2013 at 3:28 pm

i want readymade project on advertisement effectiveness of company

Reply

Tashi Lhamo April 17, 2014 at 2:09 am

I am looking for questionnaire to find out what are the affects of media on children`s attitude

Reply

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