Advertising Evaluation Questionnaire

July 5, 2011

1.    In the past week, how many times have you seen an advertisement for this product?

0

1

2

3

4

5 or more

2.    Which of the following ads have you seen?

Billboard

Newspaper

Magazine

Online Banner Ad

TV Commercial

Other

3.    How well do you remember these advertisements?

Very well

Somewhat

A few details

Not at all

4.    Please choose how much you agree or disagree for each of the following statements:
Strongly Disagree
1    
2     Neutral
3    
4     Strongly Agree
5
The claims made in the ads were believable

I understood the product being advertised

The ads were original

I will buy this product in the next month

5.    What did you most like about the ads?

Download Advertising Evaluation Questionnaire in Word Format

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