Marketing Concept Survey Quiestionnaire

July 6, 2011

1.    Please rate the described product for the following attributes:

  •     Poor
  •      Average
  •     Excellent
  • Quality
  • Good value
  •   Usefulness
  • Trusting Brand

2.    Overall, what is your reaction to the described product?

  • Poor
  • Fair
  • Good
  • Very Good
  • Excellent

3.    What other brands of [Product Category] have you used? (Check all that apply)

  • Brand A
  • Brand B
  • Brand C
  • I haven’t used this product

4.  Which of the following best describes your need for this product?

  • I really need this product.
  • This is a minor improvement over what I currently use.
  • It looks okay but is about the same as what I’m doing now.
  • My current product would serve me better.

5.  Other than the product itself, which of the following would most influence you when deciding to buy a [Product]?

  • Commentary on the Internet/Web site
  • Word-of-mouth
  • Sales/service representative
  • Industry publications
  • Advertising
  • Trade shows/events
  • Other

Download Marketing Concept Survey Questionnaire in Word Format

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