TV Brand Awareness and Usage Questionnaire

July 8, 2011

1. What is your age?
……………….. years old

2. What is your gender?

  • Male
  • Female

3. What country do you live in?

  • USA
  • Canada
  • Australia
  • United Kingdom
  • Other

4. What is your 5-digit ZIP code?
………………….

5. Which of the following best describes you?

  • White or Caucasian (NOT Hispanic or Latino)
  • Black or African-American (NOT Hispanic or Latino)
  • Asian or Pacific Islander
  • Native American, Alaska Native, Aleutian
  • Hispanic or Latino (White or Caucasian)
  • Hispanic or Latino (Black or African-American)
  • Hispanic or Latino (all other races/multiple races)
  • Other
  • Prefer not to answer

6. Which of the following best describes you?

  • White or Caucasian (NOT Hispanic or Latino)
  • Black or African-American (NOT Hispanic or Latino)
  • Asian or Pacific Islander
  • Native American, Alaska Native, Aleutian
  • Hispanic or Latino (White or Caucasian)
  • Hispanic or Latino (Black or African-American)
  • Hispanic or Latino (all other races/multiple races)
  • Other
  • Prefer not to answer

 

7. In what country were you born?

  • Argentina
  • Belize
  • Bolivia
  • Brazil
  • Chile
  • Colombia
  • Cuba
  • Dominican Republic
  • Ecuador
  • El Salvador
  • Guatemala
  • Honduras
  • México
  • Nicaragua
  • Panamá
  • Paraguay
  • Peru
  • Puerto Rico
  • Spain
  • United States
  • Uruguay
  • Venezuela
  • Other

8. Please select the language you speak most often at home.

  • English Only
  • More English than Spanish
  • English and Spanish Equally
  • More Spanish than English
  • Spanish Only
  • None of the above

9.  Please tell us which of the following types of online surveys you have completed in the past 3 months. Please select all that apply.

  • Automotive
  • Beauty/Cosmetics
  • Beverages – Alcoholic
  • Beverages – Non Alcoholic
  • Education
  • Electronics/Computer
  • Fashion / Clothing
  • Financial Services / Insurance
  • Food / Snacks
  • Healthcare / Pharmaceuticals
  • Home Entertainment (DVD, VHS)
  • Home Improvement
  • Movies
  • Music
  • Newspaper / Magazines
  • Personal Care / Toiletries
  • Pets
  • Politics
  • Restaurants
  • Sports
  • Telecommunications (phone, cell phone, cable)
  • Television (Network/Cable/Satellite)
  • Toys
  • Transportation Shipping
  • Travel
  • Video Games
  • Websites, Internet
  • Other online survey
  • None of the above

10. In which industries or professions do you, or any member of your immediate household, work? Please select all that apply.

  • Advertising/Public Relations
  • Automotive
  • Banking and Investments
  • Beauty/Cosmetics
  • Computer/Software
  • Education
  • Electronics/Computer/Software
  • Fashion/Clothing
  • Financial Services/Insurance
  • Food / Beverages
  • Government / Politics
  • Healthcare / Pharmaceuticals
  • Internet / E-Commerce
  • Management Consulting
  • Marketing/Market Research
  • Movie Studio
  • Movie Theater or Theater Chain
  • Music
  • Personal Care/Toiletries
  • Publishing (Newspaper, Magazines, Books)
  • Radio
  • Real Estate/Construction
  • Restaurants
  • Sales / Sales Promotion
  • Sports
  • Telecommunications (phone, cell phone, cable)
  • Television (Studio/Network/Cable/Satellite)
  • Toys
  • Transportation Shipping
  • Travel / Tourism
  • Video Games
  • Other Entertainment
  • None of the above

11. Which of the following do you have in your home and use to watch TV? (Please select all that apply.)

  • Cable TV
  • Digital Cable (providing more channels than cable TV and an interactive on-screen programming guide)
  • Satellite TV
  • I just get network channels
  • None of the above

12.  How many days in a typical week do you watch TV between the hours of 8:00 pm and 11:00 pm EST/PST (7:00 pm to 10:00 pm CMT)?

  • None
  • 1 day a week
  • 2 days a week
  • 3 days a week
  • 4 days a week
  • 5 days a week
  • 6 days a week
  • 7 days a week

13. On those evenings when you do watch television between the hours of 8:00 pm and 11:00 pm EST/PST (7:00 pm to 10:00 pm CMT), on average, how many hours per evening do you watch TV on weekdays and weekends?

  •  Weekends    Weekdays
  • Less than 30 minutes
  • 30 minutes to less than 1 hour
  • 1 hour to less than 1½ hours
  • 1½ hours to less than 2 hours
  • 2 hours to less than 2½ hours
  • 2½ hours to 3 hours

14.Please indicate which networks from the following list you have heard of. (Please select all that apply.)

  • Univision
  • Telefutura
  • Telemundo
  • None of the Above

15. You said that you heard of the following networks. How frequently do you watch the networks listed below?

  1.     Everyday    5-6 days a week    3-4 days a week    1-2 days a week    less than 1 day a week    Never

 

  • Univision
  • Telemundo

16. You said that you heard of the following networks. How frequently do you watch the networks listed below?

  1.     5-6 days a week    3-4 days a week    1-2 days a week    less than 1 day a week    Never

 

  • Univision
  • Telefutura

17. You said that you heard of the following networks. How frequently do you watch the networks listed below?

  1.     5-6 days a week    3-4 days a week    1-2 days a week    less than 1 day a week    Never

 

  • Telemundo
  • Telefutura

16.      You said that you heard of the following networks. How frequently do you watch the networks listed below?

  1.     5-6 days a week    3-4 days a week    1-2 days a week    less than 1 day a week    Never

 

  • Univision
  • Telefutura
  • Telemundo

17. You said that you heard of the following networks. How frequently do you watch the networks listed below?

  1.     5-6 days a week    3-4 days a week    1-2 days a week    less than 1 day a week    Never

 

  • Univision

18. You said that you heard of the following networks. How frequently do you watch the networks listed below?

  1.     5-6 days a week    3-4 days a week    1-2 days a week    less than 1 day a week    Never

 

  • Telefutura

19.   You said that you heard of the following networks. How frequently do you watch the networks listed below?

  1.     5-6 days a week    3-4 days a week    1-2 days a week    less than 1 day a week    Never
  • Telemund

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