New Product Questionnaire Template

June 22, 2011

The launch of new products is often a daunting task for marketing professionals. There is typically a lot of anxiety and certainty surrounding the process in regards to how the targeted consumers will respond to the product. This is why it is necessary to administer a new product questionnaire in order for the targeted consumers to provide valuable feedback.

Sample New Product Questionnaire Template

Please provide us with information that will help us serve you better. We are in the process of launching a new line of hair products.

Name …………………………………………………………

Address ……………………………………………………….

E-mail Address ……………………………………………..

Which of these terms best describes your personality?

a.      Fun

b.     Outgoing

c.      Ambitious

d.     Introvert

e.      Academic

What range of hair products are you currently using?

………………………………………………………………………………….

For how long have you been using this range of hair products?

…………………………………………………………………………………………..

What problems do you face with the hair products that you currently use?

………………………………………………………………………………

What are the financial implications of the hair products that you use?

…………………………………………………………………………………

How often do you use your hair products?

a.      Often

b.     Regularly

c.      Rarely

d.     Never

Why do you think it is important to use hair products regularly?

……………………………………………………………………………………………

What are the benefits of using hair products?

…………………………………………………………………………………………..

Do you think the purchase of hair products is a worthwhile expenditure?

…………………………………………………………………………………………

What features do you look for in a hair product?

………………………………………………………………………………………….

Are you interested in trying out a new hair product?

……………………………………………………………………………

Do you have special needs for you hair e.g. dry scalp, brittle hair, itchy scalp etc.

……………………………………………………………………………..

Please tell us about the types of hair products that you are interested in using

……………………………………………………………………………..

 

Download New Product Questionnaire Template in Word Format

 

 

 

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