1. How many of these new sweaters would you buy over the next year at each price point listed below?
0 1 2 3 4 5
- $10
- $20
- $40
- $50
- $60
2. What is the most important reason for purchasing food from your local grocery store?
- Food is fresh
- Price
- Convenience
- They have the products I need
- Other
3. Think about the grocery store you go to most often. Is it closer to:
- Work
- Home
- Favorite shopping mall
4. About how many minutes does it take to get to the grocery store you go to most often?
- under 5 minutes
- 5-10 minutes
- 11-15 minutes
- 16-20 minutes
- more than 20 minutes
5. Which of the following grocery stores do you visit at least once a month?
- Jewel-Osco
- Dominick’s
- Whole Foods Market
- Trader Joe’s
- Kroger
- Wegmans
- Albertsons
- Aldi
- Sams Club
- Costco
- Publix
- H-E-B
- Safeway
- Save-a-Lot
- Walmart
- Giant Eagle
- Coles Supermarkets
- Morrisons
- Somerfield
- Other
6. What type of grocery store do you purchase most of your food items?
- Supermarket
- Discount retailer (e.g. Walmart, Costco)
- Higher-end grocery (Trader Joe’s, Whole Foods)
- Specialty grocery (Vegetable market, butcher)
- Other
7. Again think about the grocery store you go to most often. What are some reasons this grocery store is your favorite? (Check all that apply
- convenient location
- convenient hours of operation
- close to work
- close to home
- close to favorite shopping area
- lowest prices
- fast payment
- fast in and out
- happy with brands
- never had trouble with their gas
- have credit card for that brand of gas
- like the deli
- friendly service
- Other, please specify:
8. On average, about how much does your total household spend on groceries per month?
- less than $100
- $100 – $299
- $300 – $499
- $500 – $699
- $700 – $999
- over $1000
9. Do you have a grocery loyalty card?
- Yes
- No
10. What are the three best features you would expect to get with a loyalty card?
- reward after frequent purchases
- use for several different grocery stores
- end of year rebate
- special offers to products you purchase often
- sale alerts
- in-store discounts
11. Which of the following age groups do you fall into?
- 18-24
- 25-34
- 35-44
- 45-49
- 50-54
- 55-64
- 65 or older
12. What is your marital status?
- single
- married
- separated
- divorced
- widowed
13. How many people do you have living at home, including yourself?
- Gender:
- Male
- Female
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