Concept Evaluation and Pricing Study Questionnaire

July 8, 2011

1.  How many of these new sweaters would you buy over the next year at each price point listed below?

0     1     2     3     4     5

  • $10
  • $20
  • $40
  • $50
  • $60

2.   What is the most important reason for purchasing food from your local grocery store?

  • Food is fresh
  • Price
  • Convenience
  • They have the products I need
  • Other

3. Think about the grocery store you go to most often. Is it closer to:

  • Work
  • Home
  • Favorite shopping mall

4. About how many minutes does it take to get to the grocery store you go to most often?

  • under 5 minutes
  • 5-10 minutes
  • 11-15 minutes
  • 16-20 minutes
  • more than 20 minutes

5. Which of the following grocery stores do you visit at least once a month?

  • Jewel-Osco
  • Dominick’s
  • Whole Foods Market
  • Trader Joe’s
  • Kroger
  • Wegmans
  • Albertsons
  • Aldi
  • Sams Club
  • Costco
  • Publix
  • H-E-B
  • Safeway
  • Save-a-Lot
  • Walmart
  • Giant Eagle
  • Coles Supermarkets
  • Morrisons
  • Somerfield
  • Other

6.  What type of grocery store do you purchase most of your food items?

  • Supermarket
  • Discount retailer (e.g. Walmart, Costco)
  • Higher-end grocery (Trader Joe’s, Whole Foods)
  • Specialty grocery (Vegetable market, butcher)
  • Other

7. Again think about the grocery store you go to most often. What are some reasons this grocery store is your favorite? (Check all that apply

  • convenient location
  • convenient hours of operation
  • close to work
  • close to home
  • close to favorite shopping area
  • lowest prices
  • fast payment
  • fast in and out
  • happy with brands
  • never had trouble with their gas
  • have credit card for that brand of gas
  • like the deli
  • friendly service
  • Other, please specify:

8. On average, about how much does your total household spend on groceries per month?

  • less than $100
  • $100 – $299
  • $300 – $499
  • $500 – $699
  • $700 – $999
  • over $1000

9. Do you have a grocery loyalty card?

  • Yes
  •   No

10. What are the three best features you would expect to get with a loyalty card?

  • reward after frequent purchases
  • use for several different grocery stores
  • end of year rebate
  • special offers to products you purchase often
  • sale alerts
  • in-store discounts

11. Which of the following age groups do you fall into?

  • 18-24
  • 25-34
  • 35-44
  • 45-49
  • 50-54
  • 55-64
  • 65 or older

12. What is your marital status?

  • single
  • married
  • separated
  • divorced
  • widowed

13. How many people do you have living at home, including yourself?

  • Gender:
  • Male
  • Female

Download Concept Evaluation and Pricing Study Questionnaire in Word format

 

 

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