1. Approximately, how many days did you shop for {Product Category} in the past year?
- 365
- days
2. Please indicate the approximate total amount of {Product Category} purchases made by your family within the last year.
- Less than $300
- $300 – $499
- $500 – $799
- $800 – $999
- $1,000 – $2,499
- $2,500 – $4,999
- More than $5,000
3. During the past year, have you or a member of your family purchased a {Product in Product Category}?
- Yes
- No
4. Which of the following items was bought?
- Product A1
- Product A2
- Product A3
- Product A4
- Other
5. How many brands or individual models were examined in the different retail stores?
…………………………………………………………. .
6. The item was purchased:
- as a gift for someone not in your household.
- as a gift for someone in your household.
- to be used mostly by other members of your household.
- to be used mostly by yourself.
- Other
7. Do you receive newsletters and/or read blogs about {Product Category}?
- Yes
- No
8. On a scale from 1 to 5, how important is a good product documentation?
Very Important
- Somewhat Important
- Not Important at All
9. Would you join a loyalty program to receive discounts on future purchases of {Product Category}?
- Yes
- No
10. Would you recommend a friend to purchase this {Product Category}?
- Yes
- No
11. After purchasing from {Product Category}, did the product deliver on its promise.
- Yes
- No
12. Please rate the importance of purchasing each one of the following products:
- Not Important at All
- Somewhat Important
- Very Important
- Product A from Brand A
- Product A from Brand B
- Product B from Brand A
- Product B from Brand B
13. Please choose your favorite brand, that is, the brand you like the most.
- Brand A
- Brand B
14. Using the 0 to 10 scale, please tell me how committed you are to purchasing your favorite brand of each product. That is, how important is it that you purchase Brand A when you buy Product B?
- Not Committed at All
- Somewhat Committed
- Very Committed
Download Product Involvement Questionnaire in Word format