Product Involvement Questionnaire

July 8, 2011

1.    Approximately, how many days did you shop for {Product Category} in the past year?

  •   365
  •   days

2.    Please indicate the approximate total amount of {Product Category} purchases made by your family within the last year.

  • Less than $300
  • $300 – $499
  • $500 – $799
  • $800 – $999
  • $1,000 – $2,499
  • $2,500 – $4,999
  • More than $5,000

3.    During the past year, have you or a member of your family purchased a {Product in Product Category}?

  • Yes
  •    No

4.    Which of the following items was bought?

  • Product A1
  • Product A2
  • Product A3
  • Product A4
  • Other

5.    How many brands or individual models were examined in the different retail stores?
…………………………………………………………. .
6.    The item was purchased:

  • as a gift for someone not in your household.
  • as a gift for someone in your household.
  • to be used mostly by other members of your household.
  • to be used mostly by yourself.
  • Other

7.    Do you receive newsletters and/or read blogs about {Product Category}?

  • Yes
  •    No

8.    On a scale from 1 to 5, how important is a good product documentation?
Very Important

  •    Somewhat Important
  •   Not Important at All

9.    Would you join a loyalty program to receive discounts on future purchases of {Product Category}?

  • Yes
  •      No

10.    Would you recommend a friend to purchase this {Product Category}?

  • Yes
  •  No

11.    After purchasing from {Product Category}, did the product deliver on its promise.

  • Yes
  •    No

12.    Please rate the importance of purchasing each one of the following products:

  •   Not Important at All
  •   Somewhat Important
  •  Very Important
  • Product A from Brand A
  • Product A from Brand B
  • Product B from Brand A
  • Product B from Brand B

13.    Please choose your favorite brand, that is, the brand you like the most.

  • Brand A
  • Brand B

14.    Using the 0 to 10 scale, please tell me how committed you are to purchasing your favorite brand of each product. That is, how important is it that you purchase Brand A when you buy Product B?

  • Not Committed at All
  •  Somewhat Committed
  •  Very Committed

Download Product Involvement Questionnaire in Word format

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