Product Use and Familiarity Survey Questionnaire

July 8, 2011

1. Overall, how satisfied are you with the French Vanilla Latte bottled drink you just tried?

  • Very Dissatisfied
  • Dissatisfied
  • Neutral
  • Satisfied
  • Very Satisfied

2.    Thinking about how you choose a coffee bottled drink, please note how important the following items are to you in your purchasing decision.

  • Not Important at All
  •  Neutral
  •  Very Important
  • Size of the bottle
  • Price
  • Calories
  • Caffeine content amount
  • Premium coffee taste

3.    What are some things that can be done to improve the beverage?
……………………………………. .

4.    Based on your awareness of other coffee bottled drinks, is it better, the same or worse than other brands.

  • Better
  • Same
  • Worse

5.    How often do you typically use this product category?

  • Daily
  • Weekly
  • Less than monthly
  • Never

6.    What would be a reasonable sales price for this product?
………………………………… .

7.    Do you typically read the backside panel and ingredients when purchasing coffee bottled products?

  • Yes
  • No

8.    Thinking back to the first time you tried a coffee bottled product. What were the most important reasons for trying this product?

  • I was curious
  • Convenience
  • Recognized the brand
  • Just what I needed
  • Needed the caffeine
  • Have not used prior to this focus group
  • Other

9.    Where would you prefer to purchase this product?

  • Local grocery store
  • Convenience store
  • Vending machine
  • Coffee shop
  • Other

10.    How likely would you purchase this product?
Very Unlikely

  •    Neutral
  •      Very Likely

Download Product Use and Familiarity Survey Questionnaire in Word format

{ 1 comment… read it below or add one }

CZ June 18, 2013 at 12:12 am



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