Customer Satisfaction Survey Questionnaire

June 28, 2011

A customer survey questionnaire is used in corporations or generally in business to gather information from clients regarding the services or products offered. It also helps the entity to find out their good qualities and what they need to improve as far as their products and services are concerned.

This survey questionnaire is usually recommended because it gives first hand information on how their products and services perform in the market from the consumer.

Shown below is a sample of a customer satisfaction survey questionnaire.

Customer Satisfaction Survey Questionnaire

1. How did you find out about our products and services?

Media (television, newspaper, radio)

Internet

Word of mouth

Other

2. How often do you use our services/products? (Kindly tick one)

____Occasionally

____Frequently

____Never

____Often

____Very often

3. Which products/services do you find most appealing and satisfactory?

_________________________________________________________

4. (i) On a scale of 1-5 when 1 is very bad and 5 is excellent, how would you rate the

above products/services?

1       2         3        4        5

(ii) Give reasons for your answer

______________________________________________________________

5. (i) Would you recommend our products and services to another person?

Yes             No

(ii) Kindly give a reason for your answer

_______________________________________________________________

6. (i) How are the prices of our products and services?

Cheap

Affordable

Expensive

Very expensive

(ii) Give reasons for your answer

__________________________________________________________

7. (i) Are our products readily available?

Yes                 No

(ii) Give reasons for your answer

___________________________________________________________

. What recommendations and improvements, if any, would you suggest?

____________________________________________________________

Download Customer Satisfaction Survey Questionnaire in Word Format

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