Market Analysis Questionnaire

June 28, 2011

Market analysis is used by managers to analyze their target market and make decisions on the best course of action to take in order to improve sales and profitability. Market analysis questionnaire is a tool used by managers to analyze their market hence, make strategic decisions. Market analysis questionnaire will help make decisions to do with investments, inventory control, work force management and any aspect of the company that will improve its performance. Therefore, managers will be able to identify their strengths and weakness in the market and gain a competitive advantage. Below is a sample Market analysis questionnaire

Sample Market Analysis Questionnaire

Please fill out the following details concerning our company
Which is our target market?
________________________________
Please state what criteria was used to define the target market?
______________________________
What are our products and services?
_______________________________
Please state whether you think that our products and services suit our target market
________________________________
Please state other companies offering same products and services as ours
_________________________________
Please sate what competitive advantage(s) you think we have over our competitors
__________________________________
What is our market share?
___________________________________
Do you think that our market size is growing?
___________________________________
Please give your reason(s) for the response given to the above question
___________________________________
Please sate what other opportunities you think our company has in the industry
____________________________________
Please give your reason(s) for the response given to the above question
____________________________________
Please give reasons why you think customers would or would not choose our products and services
___________________________________
Other comments
__________________________________

Download Market Analysis Questionnaire in Word Format

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